|The modular pieces that could be swapped in the Project Ara mobile phone.|
Google just axed Project Ara.
But first ….
The idea behind Project Ara
You might not know what Project Ara was about. So let me tell you about it. Think about your mobile phone.
Most people change mobile phone once every few years. Maybe the battery’s not functioning so well anymore and they don’t make the same battery any more. Maybe they want a better camera phone for selfies. More RAM for games.
That was the idea that sparked Project Ara. Why change the entire phone if you could change only the part you need? Thus was born Project Ara, “the modular phone”.
Motorola started the project under the project under a lady called Regina Dugan.
And when a big company like Google takes it over, the expectation is that the huge resources of the large company will help the dream to come true, sooner.
But that didn’t happen.
|The Project Ara modules were interchangeable.|
The lessons from Project Ara
Lesson 1. Challenges stifle innovation.
Google just canceled its modular smartphone ?? https://t.co/5Jf6pb9M07
— NowThis (@nowthisnews) September 7, 2016