Imagine if you were a rock star.
Then one day, you see your music video on YouTube.
So you get your lawyer to contact YouTube.
But they forget that YouTube has faced this problem before.
Hey, Content ID
We take protecting creativity online seriously, and we’re doing more to help battle copyright-infringing activity than ever before. Today, we are releasing an update to our “How Google Fights Piracy” report, which explains the robust programs, policies, and technologies we have put in place to combat piracy online.
Here are a few highlights from those ongoing efforts:
- Leading the industry in finding copyright solutions that work: We go above and beyond the requirements of the law to lead the industry in finding solutions that work. Content ID is a great example of this. Content ID goes beyond a simple “notice-and-takedown” system to provide a set of automated tools that empowers rightsholders to automatically claim their content and choose whether to track, block or monetize it on YouTube. Content ID is a highly effective solution, and today over 98% of copyright management on YouTube takes place through Content ID, with only 2% being handled through copyright removal notices.
- Providing new revenue streams for media industries and content owners: Content ID has also created a robust new revenue stream for the content industry. YouTube has paid out over $2 billion to rightsholders who have monetized their content through Content ID since it first launched. In fact, today well over 90% of all Content ID claims across the platform result in monetization. The music industry chooses to monetize more than 95% of their claims, opting to leave the content up on the platform – half of the music industry’s YouTube revenue comes from fan content claimed via Content ID. Thanks to Content ID, YouTube is also the only platform that gives partners an automated way to directly monetize background/incidental use and covers.
|From the Google Public Policy blog.|
Thanks for reading.
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