Stories of Rivalry Attract Fans
|The English Premier League has many fans around the globe. (I’m non-partisan, don’t ask me who I support.)|
Muhammad Ali vs Joe Frazier
Adidas vs Puma
For decades, everyone sported their trainers as a sort of flag: Adidas on the southern bank of the Aurach river that divides the town, and Puma to the north.
|The Adidas vs Puma rivalry sprung from sibling rivalry. Fans identified fiercely with their brands of choice. It was either one or the other.|
But everybody in that town knew that the founders of Puma and Adidas had been brothers. The two brothers worked in the family business of producing sports shoes. In 1948, a rift between the brothers caused them to fall apart. The elder brother, Rudolf Dassler (1898-1974), packed up and formed a new company across town, called Puma. The younger brother, Adolf Dassler (1900-1978) remained in the family business and formed Adidas.
Apple vs Samsung and Apple vs Microsoft
Use the Power of Stories
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