Why should you acquire IP? You acquire IP to exploit it. If you think it’s worth it and that you can get benefit out of owning the IP, then acquire IP. If it’s an exercise in vanity, then forget about it. For that reason, valuation of IP is important. Just because you can acquire IP […]
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How To Invent A Musical Group
Milli Vanilli was a successful musical group in the late 1980’s whose singers did not sing. Instead, they lip synced to pre-recorded vocals, sung by others. It all went well at first, until the duo insisted on singing for real on the second Milli Vanilli album. Image Source: Gossip Brunch The musical group as an […]
Michael Jackson and the Beatles Catalogue Copyright
Luckily, Michael Jackson was only Off The Wall. He was never Off His Rocker. And so when he received some sagely advice for free from Paul McCartney, his whole buying spree began. Its climax came when Michael managed to purchase the Beatles’ entire catalogue for only $47 million. Michael Jackson Owned the Beatles’ Catalogue Copyright […]
Raising Funds For The IP Owner
What IP Owners Tend To Do IP owners think that their intellectual property is going to add great value to their company. They position their intellectual property as the “secret sauce” that will help their company succeed. Their trademarks are well recognised and their brands are successful. Their designs are unique and enduring. Their patents […]
A Little Rivalry Can Raise Your Brand’s Presence
Stories of Rivalry Attract Fans Think about it, you must remember some stories of brands and how they compete against each other. Avis says that they are the number 2 car rental company, so they “try harder”. English football clubs and their rivalries have become a franchise with a large following, with profits coming from merchandise, […]