What IP Owners Tend To Do IP owners think that their intellectual property is going to add great value to their company. They position their intellectual property as the “secret sauce” that will help their company succeed. Their trademarks are well recognised and their brands are successful. Their designs are unique and enduring. Their patents […]
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A Little Rivalry Can Raise Your Brand’s Presence
Stories of Rivalry Attract Fans Think about it, you must remember some stories of brands and how they compete against each other. Avis says that they are the number 2 car rental company, so they “try harder”. English football clubs and their rivalries have become a franchise with a large following, with profits coming from merchandise, […]
Franchise it or License it?
Makcik Nasi Lemak’s Surprising Morning One morning, Makcik Nasi Lemak is visited at her nasi lemak stall by one of her regular customers. The customer is a successful businesswoman (according to Makcik). On that day, she came to the stall with Teh O Ais (iced tea) and a bright smile for Makcik. While choosing her lauk for her nasi lemak, […]
The Fake Bomb Detector Scandal
A Recent Explosion in Baghdad As the holy month of Ramadhan ends, and Muslims worldwide begin to celebrate the Eid, there are communities who are grieving for their dead. Last Sunday evening, a car packed with explosives went off in the shopping district of Baghdad, Iraq. Families had gathered to break fast and to do […]
UK Trademark Owners and Brexit
The Brexit : Exit from EU! Anyone living in recent times must know that the UK has gone through a referendum, and a vote has been reached. The people of UK voted “Leave”, and it has caused a huge wave of anxiety all over Europe. European peoples of neighbouring states are now calling for referendums […]